The hard truth about customer acquisition is that trust in businesses has been eroding over time. HubSpot recently reported that 55% of consumers don’t trust the brands they buy from as much as they previously did. 65% of consumers don’t trust advertisements, and 71% have no faith in sponsored posts on social media.
What is customer acquisition?
The process by which you bring new clients or customers to your business is customer acquisition. The goal, for any company, is to create sustainable and systematic customer acquisition strategies that keep up with industry trends.
Regardless of the size of your business, this is a very important aspect of running a business besides helping you turn a profit. It also acts as evidence of traction for your business to the outside world of partners, investors, influencers, and prospects.
What can you do to improve your customer acquisition?
Here is a customer acquisition strategies that you can leverage to ensure you’re always gaining new customers.
Define Your Target Audience: The first and one of the most important step you need to perform is to identify the right users or potential audience for your company. Chances are your product is the perfect solution to a problem a certain demographic of consumers are facing. It’s only a matter of discovering who they are and focusing your customer acquisition efforts, primarily, on them. If you don’t know who your target audience is you can so market research (surveys, customer observation) to find this information.
If you don’t have a target customer in mind, it’s likely you are limiting yourself from marketing your brand effectively. Unless your offerings meet a universal need, you’re better off finding a niche market for yourself.
Use the Right Acquisition Channel: This is the second most important start, this helps lay the foundation to your marketing efforts It’s equally important to know the right channel to use to acquire said potential customers. There are two different types of acquisition channels:
Offline Acquisition Channels
- TV
- Radio
- Events
- Trade Shows
- Cold Calling
- Community Activism
Online Acquisition Channels
- Website
- Search
- Display
- Influencer Marketing
In order for any customer acquisition strategy to be effective, it must evolve with ever-changing consumer behavior and preferences.
Create High-Quality Content Regularly: Consumers are more and more informed these days. By empowering your prospects to make informed purchase decisions, you’ll gain their trust and in all likelihood convert them. Creating valuable, informative, insightful, and engaging content will, ultimately, help drive your customer acquisition.
Focus on SEO: After you’ve established your online presence by producing insightful content, you need to work on SEO. Doing so will help improve the rankings of that very content on search engines. Thereby making your content more visible and discoverable by your target audience.
Improving search rankings and your brand’s visibility is very important. Your business and or products needs to be visible so your targeted consumer has awareness of you .some of the more basic SEO tactics include using industry-related keywords, backlinks from authority websites, etc.
Improve Website and Email Engagement: While this may be a tactic, might be nothing new, it’s still one of the most effective customer acquisition strategies there is. It helps you stay in front of your target audience, promote your content, discounts, and product information. It’s also the easiest way you can connect with and acquire new customers.
In order for any customer acquisition strategy to be effective, it must evolve with ever-changing consumer behavior and preferences.